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Joe is a line of action figures owned and produced by the toy company Hasbro. ArmyAction Sailor U. NavyAction Pilot U. Air ForceAction Marine U. Marine Corps and later on, the Action Nurse. The name derived from the usage of "G.
Joe" for the generic U. Joe led to the coining of the term " action figure ". Joe's appeal to children has made it an American icon among toys. The G. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful.
In the line was relaunched in a 3. Although the members of the G. Joe team are not superheroesthey all had expertise in areas such as martial arts, weapons, and explosives. The original idea for the action figure that would become G. Joe was developed in by Stan Weston, a Manhattan licensing agent. Weston made rudimentary prototypes of the figure and basic marketing materials that showed the sales potential of a military action figure.
When he showed these materials to Donald Levine, a Hasbro executive, Levine told Weston "You will make a fortune with these. Joe was adopted. Aside from the obvious trademarking on Kung-Fu Grip - Various - Kiwi Hit Disc [November 2008]  right buttock, other aspects of the figure were copyrighted features that allowed Hasbro Minnie Epperson - Itll Last Forever / Nothing But The Facts successfully pursue cases against producers of cheap imitations, since the human figure itself cannot be copyrighted or trademarked.
The scar on the right cheek was one; another, unintentional at first, was the placement of the right thumbnail on the underside of the thumb. Early trademarking, with "G. Joe was a registered trademark; "G. Subsequently, the stamped trademarking was altered Kung-Fu Grip - Various - Kiwi Hit Disc [November 2008]  the patent was granted in lateand assigned a number; 3, Figures with this marking would have entered Kung-Fu Grip - Various - Kiwi Hit Disc [November 2008]  retail market during By the late s, in the wake of the Vietnam WarHasbro sought to downplay the war theme that had initially defined "G.
The line became known as "The Adventures of G. InHasbro settled on the name "Adventure Team". Highlights of the line included:. For its first ten years, G. One million units were sold. Also added to the Adventure Team was a superhero, Bullet Man. Joe line ended in America in At this time, Hasbro released a line of inexpensive, rotationally molded mannequins in the G.
Joe style called The Defenders. From throughPalitoy Ltd. Joe line, under the Action Man name for the UK market. The line later expanded to include all men of action, like football players Kung-Fu Grip - Various - Kiwi Hit Disc [November 2008]  other sports figures.
In the early s, Palitoy responded to falling sales of Action Man by launching "Action Force", a new range of smaller military-themed figures in the style of the then-popular Star Wars line from Kenner. Later, when the U. The figures had the same appearance and code names as the American G.
Joes, but their identities and histories were international rather than purely American or British. The range was later renamed G. Joe to bring it into line with international markets; however, the Action Man line retained its original name when it was revived in the early s.
Joe line was also licensed to Germany under the Action Team name. In SpainGeyperman was the Hasbro licensee, although the products were more based on Palitoy's line, down to the logo design. Joe" and "Combat Man". In Italy, Polistil licensed the figures under the Action Team name.
In Australiathe line was released as "G. In Argentinathe G. Joe toy line was produced in India under the Funskool brand. In Mexico, G. Joe figures in The first figure, Dukewas marketed exclusively to Target retail stores. This was Look In The Mirror - Agitator - Bleak by an anniversary series based on the s line—and was followed by the Hall of Fame Limited Editions, also based on 60s releases.
Joe line-up since ; this doll was a helicopter pilot. The Classic Collection hearkened back to the original all military theme of G. Joe with fairly realistic uniforms and gear. Soldiers from Australia, Britain, and other nations, as well as United States forces were featured. The line also presented an all-new articulated G. Joe talking figures until this time since the s. InG. Joe honored the events of the attack on Pearl Harbor by releasing a line of Pearl Harbor figures.
In Hasbro announced the release of the 40th Anniversary G. Joe line. This line featured reproductions of the earliest G. Joe figures and accessories originally made in In November a reproduction Land Adventurer G.
Joe figure was released as an exclusive to Hot Topic stores. A reproduction Talking Adventure Team Commander was also released in a limited run of 1, issues. Inthe original G. Joe figure returned via the G. Joe Masterpiece Edition, a unique book-and-figure product created by Chronicle Books with assistance from Don Levine, former creative director of Hasbro Toys and the driving force behind the original Joe concept.
During the late s Hasbro built on the renewed interest in authentic reproductions of G. Joe boxed sets. The year saw the highly successful relaunch of the G. Joe product line in a smaller, 3.
The scale was the same scale used by the Kenner 's Star Wars figures, but with many more points of articulation much like the s Mego 's Micronauts toy line which itself was licensed directly Walk Right In - Various - Festival Of Todays Hits, De Honderd Hedendaagse Top-Songs Takara 's Microman toy line.
This relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an Enter The Sole - Jovonn - Deep In 2 The Ground EP comic book.
The decision to use a smaller 3. Joe's increasing popularity supported an array of spin-off merchandising that included posterst-shirtsvideo gamesboard gamesand kites. Joe as the top-selling American toy. The 3. This was also The New Basie Blues - Count Basie - Paradise Squat 30th Anniversary of G.
A select assortment of figures from the "Real American Hero" line were released as Toys "R" Us exclusives to celebrate the 15th anniversary. A Rockaway Beach - The Ramainz - Live In NYC assortment followed in InHasbro re-released a selection of 3. Joe figures and vehicles. This line lasted until The figures were sold in packs of two and consisted of repainted versions of figures from the Real American Hero line.
Some of these repainted figures were assigned new identities: for example, the Baroness figure was repainted and sold as a new character called Chameleondescribed on the packaging as "the illegitimate half sister of Baroness". Beginning innewly designed collections of 3. Joe figures and vehicles were released. Each collection centered on a storyline or theme, such as "Spy Troops" and "Valor vs. Direct-to- DVD features were animated for both the G. Joe: Spy Troops and G.
Joe: Valor vs. Venom collections, as well as a new trading card game based on the G. Joe vs.
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